Investment and advertising does not look at the platform, but plays with technology

Google Play, AnGoogle advertising and Facebook advertising are currently one of the most widely used and popular advertising platforms, and they can be said to occupy most of the overseas marketing market. Especially domestic foreign trade companies usually use these two advertising platforms as necessary promotion and traffic channels.



Many independent website sellers who are new to the industry will encounter a question: Google or Facebook? What is the difference between Google ads and Facebook ads? Who is more suitable for overseas promotion?

Google ads

　　Google Ads is an advertising service platform developed by Google. Its advertising forms include search pages, YouTube video websites, Google Maps droid app stores, and partner websites. It is targeted pay-per-click (PPC) advertising. When someone clicks on your ad, advertising fees will be generated. Google ads use keyword targeting, and advertisers can set parameters such as maximum bid, overall budget, ad schedule and location. Google's powerful data analysis system will intelligently allocate ads on different platforms based on what advertisers want to achieve.


Facebook Ads


　　Facebook Ads also known as Meta or Meta for Business is a social media platform for individuals and businesses and is a form of paid social media advertising. Its ads can be shown to users on Facebook, Instagram, Messenger and across Meta's extended Audience Network. Its advertising business is to help clients reach the right target groups. Advertising forms are divided into image ads, carousel ads, video ads, boutique ads, and slideshow ads. Merchants create ads on the Facebook Ad Manager platform and display them to target audiences defined by Facebook user demographics, interests, behaviors and engagement patterns. Advertisers can set advertising budgets, ad placements and schedules.


Compared with Facebook, Google advertising is relatively passive in finding customers, because users need to enter corresponding keywords on the search engine before the website or content will be displayed to consumers. In other words, Facebook's audience positioning is more refined. Google relies on keywords to target advertising audiences, and Facebook relies on analyzing user data to find potential audiences for advertising.


Facebook also has user positioning tools like Lookalike Audience, which can help merchants discover people who may be interested in your brand/product based on existing audience characteristics.

For example, the category you operate is niche sportswear. Your audience is about 30 years old and the urban middle class with an income of XX million. The track is relatively small. If you want more users who love this sport to discover your product, you can Use Lookalike Audience to develop new advertising audiences based on existing segmented audience characteristics.


I want to place ads through Facebook, but the issue of blocking my Facebook account is a worry for many big sellers. The account I finally raised was blocked after placing two ads. Is Facebook advertising still the best choice for advertising?


The best solution to Facebook account ban is to use Instant Words AI intelligent customer service.


1. Instant Words supports unified intelligent management of multiple homepages and multiple accounts, and one-click account maintenance makes conversion easier.




2. Real-time replies to ad comments and automatic likes to keep the Facebook page highly active





3. Negative comments are promptly hidden and appeased in real time, quickly improving the overall rating of the homepage.





4. Automatic recognition and intelligent translation of global languages, making it easier to communicate and place orders without barriers





To sum up, through the instant language cross-border intelligent platform, sellers can improve their homepage rating scores, stay away from the risk of account suspension, and improve the efficiency of advertising. If you are using Instant Words intelligent AI customer service, you can easily connect all Facebook advertising accounts in the background with one click and place various ads easily.

Facebook ads and Google ads have their own strengths. They are not substitutes for each other, but can complement each other. You only need to choose or match the two according to actual needs, and you can promote your own products more effectively and let them give full play to their respective advantages.