Overseas Marketing Guide for Independent Stations: YouTube Promotion Methods

When it comes to the best overseas marketing medium, video often has an advantage over other forms because it is more engaging, full of energy and fun than pictures or text. YouTube marketing is one of the preferred promotion methods for independent website sellers, and it has an unshakable position in the video social media industry. And today, as the entire Internet marketing becomes video-based, YouTube’s commercial value to brands, especially overseas brands, can be said to be very great. So how can independent website sellers stand out from this fierce competition and obtain higher views?

YouTube advertising

With a huge user base, the commercial value potential of the YouTube platform is unlimited. According to statistics, YouTube ads have a viewing rate and listening rate of up to 95%. Traditional video ads only have an average view rate of 66%. More than 40% of global online shopping users stated that they had discovered and purchased the promoted products after watching YouTube ads.



The main advantages of YouTube advertising are:

Wide user coverage: Since 2005, after more than ten years of development, there are more than 20 billion users on YouTube every month; global users watch more than 10 billion hours of YouTube videos every day; in the United States, 18 – 34 More people watch YouTube on their phones than on TV.

Brand exposure & sales leads: YouTube paid promotion can not only bring brand exposure to merchants, but also obtain sales leads. Statistics show that 70% of users searched for or purchased a brand product after seeing a brand advertisement on YouTube.

Diverse delivery forms & flexible costs: There are mainly 7 YouTube advertising delivery forms, and brands can flexibly choose according to their own budget and product features.



YouTube advertising budgets are completely determined by merchants. There are two most common paid promotion methods: CPM (very helpful for brand exposure, charged per thousand impressions) and CPV (charged according to each "view") . Multiple charging standards allow brands with different budgets to use YouTube ads flexibly, reducing the pressure on brand promotion.

The secret of YouTube advertising lies in constantly trying and analyzing the market, using the right YouTube advertising creativity, precise crowd positioning and carrier selection to deliver ads to ideal customer groups. Then, through continuous optimization of advertising + website performance, merchants can get more brand exposure, sales leads and sales.

There is no doubt that YouTube is a platform with great potential. There is no need to stick to a specific promotion method on YouTube, and marketing can be integrated in various ways. Take advantage of the YouTube platform's characteristics of large traffic and multiple promotion methods to select targeted promotion strategies to achieve marketing and promotion goals.