Overseas marketing trends that independent website sellers must understand

2024 has arrived, and many cross-border sellers have begun to prepare marketing plans for the new year. The current global economy is full of variables. This article will introduce the overseas marketing trends in 2024, hoping to provide some help to independent sellers.



1. The importance of brand concepts and values ​​is highlighted



Brand concepts and values ​​will be particularly important for companies in 2024. Many young consumers are more willing to buy products from brands with the same values ​​when shopping. As Made in China transforms into Chinese brands, overseas companies need to work hard on brand marketing to gain more advantages in market competition.



The current mainstream online shopping consumer group is dominated by Generation Z. They have highly personalized aesthetics and needs, giving some small and medium-sized brands the opportunity to stand out.



2. Short videos are still popular



A survey shows that Generation Z loses interest in advertising after only 1.3 seconds. And as attention spans get shorter and shorter, interesting and entertaining short videos have begun to become people’s first choice.



At present, global media channels are becoming more fragmented and diversified, and live broadcasts and short videos are also popular. Research shows that more than 70% of consumers prefer to learn about products and brands through short videos.



Since TikTok set off a wave of short videos, YouTube, Instagram, etc. have followed suit, intensifying competition in the short video track. However, judging from the current situation, TikTok will still sweep the short video traffic advertising business this year.



3. Omni-channel marketing



As the interaction between consumers and brands becomes more diverse, brands need to do omni-channel marketing and strengthen their brand image. Omni-channel marketing can not only acquire more consumers, better understand consumers, but also enhance consumers' confidence in the brand. It should be noted that omni-channel marketing should maintain a consistent brand tone.



4. Refined operations



Refined operations have often been mentioned in recent years. Faced with different target markets, refined advertising operations for brands have become increasingly important. How to do localized marketing well is one of the core challenges faced by overseas companies. How to make good use of localized marketing nodes to increase brand reputation is a reflection of the refinement of advertising operations and is an issue that Chinese brands need to continue to pay attention to when going overseas.



5. Internet celebrity marketing



As short video social media occupies the traffic high ground, Internet celebrities have an increasing impact on consumer shopping, and Internet celebrity marketing has also entered the fast lane of development.



Compared with top Internet celebrities, small, medium and micro Internet celebrities are increasingly favored by major brands. The fan base of small, medium and micro internet celebrities is relatively active, and their content participation and interaction rates are also relatively high, which makes their content more authentic and more able to influence consumers' purchasing decisions.



6. Metaverse Marketing



The concept of the Metaverse has been around for two or three years, and its popularity remains unabated. As technologies such as virtual reality continue to mature, many brands will make plans in 2023.







Virtual reality technology will continue to develop in the future. For independent website sellers, using emerging technologies for marketing may bring unexpected results.



From OEM to realizing brand value, from price competition to the pursuit of differentiated customization, Chinese enterprises are entering a new stage of in-depth brand operation and promoting long-term and healthy development of enterprises.