Wait, don't go! How to use departure intent to retain and increase revenue

Have you ever felt helpless and lost when a user is about to leave your website? Don’t worry, now you can design an ideal retention strategy for these departing users, such as an engaging sweepstakes, valuable subscription information, or unique coupons, etc. These well-designed contents can not only recapture users' attention, but also help you successfully retain up to 10-35% of potential customers at critical moments!



What is the Leave Intention Technique?

Leave intent technology is a tool that tracks user behavior and identifies signals when a user is ready to leave. On PC devices, this technology monitors the user's mouse movements and considers the exit intention to be triggered when the cursor moves out of the website frame into an external area. On mobile devices, this technology focuses on users clicking the "back" button, especially when the user attempts to leave the site (such as returning to the Google SERP results page). Once the intention to leave is recognized, the system will quickly display retention pop-ups designed to attract users to stay or convert.



Why do leave intent popups work?

When a user decides to leave a website, his/her attention has usually turned to other tasks. However, this is the best time to save them

When a popup appears in the center of the screen, the user must make a choice without distraction. They can interact with the pop-up and choose to leave a message or close it

In most cases, the content in the exit intent popup will not be duplicated on the landing page. You can use a CTA (call to action) or higher value content to attract him/her who is on the fence



How to turn departure intent into an opportunity: Pop-ups vs. remarketing
When users show intention to leave, you can easily convert these lost users into actual sales through carefully designed pop-ups and remarketing strategies. Here are some effective strategies:

lottery turntable
Just as the user is about to leave, a sweepstakes wheel pops up, offering them the chance to win additional discounts and offers. This kind of interesting interaction often motivates users to participate, increasing the likelihood that they will stay and convert.



Coupon pop-up window
Who doesn’t like to save money? Pop up a coupon pop-up window offering additional discounts, which can directly stimulate users' desire to purchase and prompt them to complete the purchase, thus increasing the conversion rate.



Subscribe popup
Emphasize to users the benefits and value of subscribing to your email newsletter by displaying a subscription box. Continuously sending valuable content such as exclusive offers, product recommendations, etc. can encourage users to return to the website, thus establishing long-term connections.



Custom pop-up window
Design personalized pop-up content based on business needs. Can be specific information, product recommendations or promotions to entice users to stay and continue browsing or purchasing



Custom Code

For sellers with programming skills, specific functions or interactions, such as questionnaires or instant chat windows, can be implemented through custom code to improve user experience and conversion rates.

Best Practices

Personalized recovery strategies to re-attract attention and maximize user retention and conversion

Provide valuable content, such as customer support, unique product advantages, etc.

Target savvy shoppers with instant discounts

Launch psychological warfare to guide users into falling into the trap you set in advance. For example, use both positive CTA buttons, such as Yes, Sign me up; and negative rejection buttons, such as No, I hate save money.

Direct users to other channels such as social media or offline physical stores

Please Note

Please do not delete the label "exitintent" in the order, otherwise it will affect the conversion results of related orders in this application's statistics

This application is installed at the bottom of the website and starts running after the page is loaded. App effects may not trigger when users quickly leave the site


Write at the end

Don’t let your users lose you again. Now is the time to enable the “Departure Intent Revenue” app to turn user departures into new opportunities and revenue. Through carefully planned pop-ups and remarketing strategies, you can easily regain those hesitant users and bring continuous growth and conversions to your website!